Is There Big Trouble With Apple TV?

Apple TV Has Been Delayed Another Month

apple tvApple TV, the multimedia device that let’s you wirelessly stream pictures, video and audio – including podcasts – from your Mac OS X or Windows based computers to your TV was set to have released earlier to this month. To the dismay of many Apple fans though, it looks they will have to wait another month. According to Apple spokeswoman Lynn Fox, “Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March.” While there were no specific reasons given to account for the delay, I would venture to guess it is one of (or all of) three things:

  1. Production delays. First gen products typically incurr production delays due to the “new line set-up” (See the summer I spent working in a Motorola factory I actually learn something…)
  2. Firmware Issues.You can make sweet software and hardware is pretty basic, fusing the two together can be difficult.
  3. Falling Demand. Demand for the product may have dropped since the original announcements causing Apple to scramble to secure retailer/reseller commitments.

All things aside, Apple TV is a pretty slick device; it syncs with iTunes, boasts a 40GB HDD, USB2.0, Ethernet, HDMI and Component ports and, vitally, features the zippy Draft 802.11n and 802.11g, with a affordable price tag of around $249 USD. I definitely look for Apple TV to be a hot seller, especially since there is rising demand in the home multi-media sector and Apple loyalists are known technophiles. I see this being much more popular than the Apple iPhone.

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