iPod Shuffle Tops in Consumer Product Design
iPod Shuffle Wins 2007 Design Week Consumer Product Design Award
Not that this is a huge surprise as the iPod line gained its tremendous following due to its design, user inteface, ease of use, and style, it is always nice to make it “offical”. The second generation iPod shuffle has been a tremendous success and has gotten excellent reviews from it users. According to Sebastian Conran of Conran and Partners,
“We were in a quandary with Consumer Product Design. Though there was a wide variety of interesting products, there was also a raft of entries from Apple’s design team, of which, though all were excellent, only the Shuffle was truly ‘new.’ It feels a bit unfair to all the other entries, which were mainly very good indeed, that Apple—with its relentless commitment to innovative and evolutionary design, and its attention to detail—should again win pole position. The Shuffle is a simple, beautifully executed concept with minimal, re-useable packaging that is fantastic value for money.”
I couldn’t agree with him more!
