Coke And Apple Collaborate
Coca Cola in a press release announced that it will be collaborating with Apple iTunes for some heavy duty promotion in Europe. Coke and iTunes will give away songs from Apple’s iTunes Store in over 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero in 17 European countries! The promotion will kick-start at the International Cannes Festival and Coca-Cola will also unveil their a limited-edition, aluminum Coke bottle.
“iTunes is the world’s most popular online music store selling 58 songs every second at a rate of 5 million tracks a day,” said Eddy Cue, Apple’s vice president of iTunes, in the press release. “We’ve already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long.”
