Will iTunes Give Birth to The Next Great Motion Picture?
Apple iTunes is Opening it’s Virtual Doors to Independant Film Makers
Until very recently, iTunes has turned a cold shoulder to the independant film maker; opting to only allow major studio’s to have their films available through iTunes. But according to Apple Insider, this is all about to change. With the release of a handful of indie sports flicks through iTunes, it appears that indie film producers and fans alike, will now have a new distribution vehicle in iTunes.
What Does iTunes Mean For Independant Film Makers?
The internet itself has been a game changer for indie films, allowing them to virally spread like wild fire. iTunes is a highly concentrated, potent, game changing marketplace that is ideal for indie films. Why? Because iTunes, with over 150 Million users, is the ultimate expample of a long tail marketplace. It is a marketplace with no physical boundaries, ripe with users who crave the unusual and non-standard. Just the sort of folks who love independant films. But rather than having to scour the Internet to find what best suits your tastes, iTunes delivers it all right to your desktop.
Can iTunes Revolutionize Film Distribution?
The motion picture industry is an old and archaic institution that has never looked to change “business as usual.” This mentality, though, has put them in a vulnerable position. With internet superstars like Mark Cuban looking to revolutionize the way films are released (through a multi-channel approach), it is fair to say that iTunes, and service like it will play a huge part in the way films are distributed to the public. Change is inevitable. The best will always rise to the top. The day when a film that was released “straight to iTunes” is already upon us, and someday soon, quite possibly might become the year’s best picture, or an epic that transcends generations.
